The glass ceiling for BIPOC entrepreneurs is well-documented in the research literature, yet no studies to date have documented the disparities BIPOC entrepreneurs experience in the animal welfare and pet products industry. In 2020, Companions and Animals for Reform and Equity (CARE) began to address this gap by partnering with Harvard Project Implicit to document the implicit bias and critical lack of racial diversity in animal welfare leadership. That work laid the foundation for the present study exploring the impacts, opportunities, and challenges for BIPOC entrepreneurs in the pet industry. The “Revealing Animal Well-Being’s Economic Glass Ceiling” study was made possible through generous funding support provided through grants from Maddie’s Fund, PetSmart Charities and Spring Point Partners’ Life of Riley.
