The glass ceiling for BIPOC entrepreneurs is well-
documented in the research literature, yet no studies to
date have documented the disparities BIPOC entrepreneurs
experience in the animal welfare and pet products industry.
In 2020, Companions and Animals for Reform and Equity
(CARE) began to address this gap by partnering with
Harvard Project Implicit to document the implicit bias and
critical lack of racial diversity in animal welfare leadership.
That work laid the foundation for the present study
exploring the impacts, opportunities, and challenges for
BIPOC entrepreneurs in the pet industry. The “Revealing
Animal Well-Being’s Economic Glass Ceiling” study was
made possible through generous funding support provided
through grants from Maddie’s Fund, PetSmart Charities and
Spring Point Partners’ Life of Riley.
